Over the years while attending Medtrade, I have had the pleasure of listening to some of the finest professionals in our industry. Just to list them all would fill several pages. All of these very knowledgeable gurus are some of the most important reasons why you must attend Medtrade.
Whatever discipline or avenue you wish to follow, there is someone who will be able to provide guidance. Wherever your interest lies, be it sales and marketing, accreditation, oxygen, rehab, or any of the many spheres of interest, there will be several seminars available to you. Review the list carefully to be sure you do not miss any that are of value to your company.
It is very difficult to attend all of the sessions that are offered. I recommend participating as a team. Bring to Medtrade some of your most deserving employees who will benefit from this experience. The modest cost of this will have a great ROI. Schedule with them which lectures they wish to attend. Be sure they keep excellent notes and share those and the presentation handouts with other team members.
You will be honoring your employees for what they have already accomplished by allowing them to develop new goals to achieve.
I have had the pleasure of speaking at previous Medtrade seminars. I love to observe the audience watching the screen and busily taking notes.
When I speak with many of the providers I have known over the years, one thing becomes very clear. They have run their businesses very successfully and have indicated how much they have learned each year at Medtrade. There are few schools that can provide the amount of knowledge in the short period of time as at Medtrade.
SHELLY SOUNDS OFF: Advice. Solutions. Practical Ways to Improve your Business by HME Expert and Medtrade Ambassador.
Tuesday, September 7, 2010
Thursday, September 2, 2010
An Open Door
Do you allow yourself the luxury of sitting down to study opportunities that may be available for your company? In the past few weeks, I have spoken with several providers about what they do to increase sales and volume. I found this very interesting because they all had wonderful ideas.
The question is are you aware that the “door is open?” One idea passed on to me during these conversations was current profits. Working closely with their accountant they looked at every discipline offered.
High on the list were oxygen and related services. I anticipated this would be much lower, but I was pleasantly surprised. Of course, as the reimbursements go down and the necessary services remain the same, the net profits will fall. Your task is to replace those profits.
Wheelchairs, scooters and lifts appeared to be another decent profit center. National advertising by a major provider has created this market. Many smaller providers are finding that not only can they compete, but also their clientele prefers to purchase supplies locally. Become aggressive and reap your share of this market.
ADL products give you a very large open door. Nearly everything you offer can be an “aid to daily living” product. All it takes to expand this segment is a little advertising, visiting the community health care associations, going to the various church group sessions, holding a Saturday open house once a month, and bright signs in your windows offering good prices on popular OTC items. With very little effort you can bring people in and continue to expand sales. Do not sit by and say, “What can I do?”
Be sure you attend Medtrade in November. This is the source! There you will find “the open door” and walk into so many opportunities for new and increased profitability.
The question is are you aware that the “door is open?” One idea passed on to me during these conversations was current profits. Working closely with their accountant they looked at every discipline offered.
High on the list were oxygen and related services. I anticipated this would be much lower, but I was pleasantly surprised. Of course, as the reimbursements go down and the necessary services remain the same, the net profits will fall. Your task is to replace those profits.
Wheelchairs, scooters and lifts appeared to be another decent profit center. National advertising by a major provider has created this market. Many smaller providers are finding that not only can they compete, but also their clientele prefers to purchase supplies locally. Become aggressive and reap your share of this market.
ADL products give you a very large open door. Nearly everything you offer can be an “aid to daily living” product. All it takes to expand this segment is a little advertising, visiting the community health care associations, going to the various church group sessions, holding a Saturday open house once a month, and bright signs in your windows offering good prices on popular OTC items. With very little effort you can bring people in and continue to expand sales. Do not sit by and say, “What can I do?”
Be sure you attend Medtrade in November. This is the source! There you will find “the open door” and walk into so many opportunities for new and increased profitability.
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