Tuesday, August 18, 2015


I am always filled with much anticipation while waiting for an upcoming Medtrade exhibition, and have never been disappointed! Please send my congratulations to the team that works so hard! That has been proven by the large number of DME/HME dealers and associates who attend annually.

This year, with so much confusion in our industry, I anticipate this will be a most important convention. Here is where my anticipation is to meet many old friends and at the same time make new ones! There are very few places where this can happen. Is it anticipation or contemplation that you feel prior to the show? I am always filled with expectation as I prepare for Medtrade.

You must attend well prepared. Write down the questions you need answered. Bring members of your staff and together you will receive much more information.

The cost of attending Medtrade has always had a fantastic ROI (return on investment). Make that investment! It is a win-win opportunity! Thelma and I plan to be there, and we ask that you also participate, as we do, prepared to seek answers!
To receive a Free Expo Pass, register for Medtrade using the promotional code: SHELLY.

Thursday, August 13, 2015

Is it the Truth?

I am really concerned that “the truth” in what people tell us is no longer heard. I find this very disconcerting because being close to 90 years old, I have always believed that the majority of people do not utter falsehoods. The sudden change from that reality to what is currently spoken appears to be just a “convenient” way to deliver a message, but is that correct?

So I ask: “Why has this happened? Where did the truth go?”

I was capable of building several very successful businesses with associates, always using only a handshake as our contract. In the early 1950’s I opened several pharmacies, each with a partner. This was done with a handshake! Each was more successful than we ever anticipated. My how times have changed? Can this still be done in that fashion today?

One of my close friends is a retired priest. We both are the same age and have discussed why veracity has faded away. It appears that TV, radio and newspapers are all required to deliver current news. Yet a different slant from each is presented because they believe expressing their opinion is a vital part of what they wish to accomplish!

What disturbs me most is listening to the candidates who are campaigning diligently to run our country? They seem to feel that they can shout “anything” they like and they certainly do! These politicians are screaming many outrageous words! How much of the truth has vanished? Can we believe them? No way!

I know that most American citizens are very aware of honesty and will act accordingly. I have great faith is the United States, and I am sure we will not listen to some of the “bull cookies” that are being shouted at us. American citizens will always give their support to those who tell the truth!

Monday, August 10, 2015

Be Careful Before You Speak

Whatever you do or say will always follow your footsteps. It is imperative that your words never hurt you or negatively affect your reputation. I say this because when I look back, I see far too many people who have fallen out of favor because of their big mouths. They did not think before they spoke!

The same care is important when you write! I try very hard not to offend anyone with my articles. Yet, despite all the care I take, I have made several blunders! Yes, I have eaten my share of “humble” cake.

I will retire officially after Medtrade this October. No more “Shelly Sez” or other items from me. There is a fabulous group of people who send out so much good information, as well as advice, and I am pleased. Listen to them! Read and study what they say. This new generation is the “cream of the crop!”

There are so many people now entering our industry. Often their only goal may be just to see how much money they can make, rather than become true leaders. Our industry should be very proud of what our trade organizations bring them. We have the finest!

AAHomecare is so important! Please give them your full support by becoming a dues paying member! When I hear what they say and see how hard they work, I do not have enough words about what they mean for every DME/HME dealer.

Belong to your state DME association, belong to AAHomecare. If you are not currently a member, JOIN! I have a good idea of how many DME/HME companies are in the United States, so get on board STAT!

If you still need to register for Medtrade, please do so with the promo code SHELLY to get a Free Expo Pass. I hope to see you there!

Thursday, July 30, 2015

Growing Old

“Growing old is so darn unappealing until you consider the alternative.” David Baldacci - Hour Game.

I have used this quote because it reflects what I do believe. In my career, I have always worked with so called "senior" citizens. When you work with them, you will discover they are both agreeable and they can contribute a great deal.

Now that I am a “senior citizen,” I am sure that I understand the role I played in the many things I did! I have always worked with the seniors in my community because the “Thank You” I received was worth far more than worth the effort. Today I try to do the same with everyone I work with! When Thelma and I look back at the many different employees who made our company function, we consider that we were blessed. We always had a superb staff supporting us!

Perhaps we older folks may not work with the speed that some younger folks do, but it is end results that count. Thelma and I were very fortunate to have found two young ladies in the local high school that would come in every afternoon for an hour or two. With their efforts on our behalf, so much was accomplished daily! God Bless the younger generation because they soon will become us!

The young folks today all seem to fill the void in every office with big smiles and make the work day finish quickly. I am sure that you all can make a small investment in this fashion, which will pay off with a great big return.

But, always keep your eye open for some of the senior citizens as well. Never sell us short! Do not consider us as “mom and pop” and they will then accomplish more than you ever expected!

Tuesday, July 28, 2015

Do It Now

I have learned over the years when you have a good idea or thought, it's important to “act on it.” I have received phone calls from many friends and readers who have shared with me their plans, but they often did not act to accomplish them! This should never happen! You should all have the courage to follow through when you have an idea and then you will be very pleased with the results!

Many years ago, Thelma and I had a plan about developing a cooperative where dealers could share ideas with one another. We built this into a very effective program. It was the birth of the Home Health Care Dealers Co-op! If any of you former members see this memo, please send us a note (shelly.prial@att.net)! We are planning to attend Medtrade and perhaps we can meet you there?

As a major project of the Co-op, every week we sent a mailing to all the participants with the many ideas and thoughts that came to our attention. Now when we go to meetings, we still see some of our friends from those days. They comment on how enjoyable this program was for them and how they really miss sharing things with one another.

Always share your ideas, because for every one who learns from you, reflect what you have received and shared with them. Each profit from this effort!

We received e-mail this morning from one of our old friends and are “doing” this as an answer “now.” Why? Because we love when we hear from any of you and we make every effort to acknowledge this STAT! We were “asked” to share this with our readers and I say “thank you” and we are reacting ASAP.

Please keep the e-mails coming; they mean so much to both Thelma and I.

If you still need to register for Medtrade, please use the promotional code SHELLY to get your Free Expo Pass!

Friday, July 24, 2015

Information, Please

In order to do anything successfully, a great deal of information is always necessary. It does not matter what, who, or when! It basically means being aware of what you are trying to accomplish and that which is involved as you strive to reach your goal.

Many years ago, when one of my grandchildren was writing “thank you” notes after his birthday, I offered to help him. He said: “No, thank you, Grandpa, it has to be in my words.” I will never forget this response.  With the correct information, you will always successfully complete whatever you try to do! He had the correct approach - so do you!

My grandson knew responsibility. Today, many years later he is very successful. I am so proud of him! Whatever you may be addressing, you must have sufficient information so that your efforts will never be in vain. When you go shopping for food in a supermarket, or are looking to purchase a new vehicle at an automobile dealer, you require the same information.

When Thelma goes to the supermarket, she takes a list of the items that she requires. Like most men, when I go to pick up one or two things, a loaf of bread or a bottle of milk, if they are not written down, somehow I manage to bring home more than just one bag of food! Having the correct information will save you a lot of dollars. The same applies when you shop for anything!

Here is some important information for you:

1.) Have you made reservations to attend Medtrade?

2.) Have you chosen which employee or employees you will bring with you?

Do it now, do not procrastinate! The way things are rapidly developing; I can only say that this year will probably be the biggest and the best Medtrade ever! Will Thelma and I see you there? We hope so!
Please use the promo code SHELLY when registering for Medtrade, and receive a Free Expo Pass!

Wednesday, July 22, 2015


From the day I was discharged from the army (in 1946) until now, I have always been working with other people. I make every effort to stay as busy as possible! Whether my activities were business related or personal, I usually accomplished them via a simple handshake. I never looked for or had a contract. That was why I shook hands. This confirmed what we agreed!

I now can look back with a great deal of pride because of the many wonderful people with whom I have worked. I am truly blessed when I see so many of those fine folks are still active today. They are continuing to provide their skills to maintain our industry.

I admire all the work Tom Ryan accomplishes daily. What is even more satisfying is to know that so many others are working as diligently as they can with him! We are extremely fortunate in that these great numbers of people are still willing to share their skills and knowledge for the benefit of all.

You, as a DME/HME provider, do not need a contract to “get on board” to maintain our industry! When you are a member of AAHomecare and your state DME association, that becomes your “contract”. Every dealer or provider not only has to pay their dues, but they are also asked to write letters and make telephone calls to congressmen and other elected representatives.

You realize when your voice is not heard it is of little value. But when your employees and staff join with you, this makes your voice difficult to be ignored. There is a great deal that must be completed between now and Medtrade in Atlanta. Be sure you stay on top and follow the leaders. When we all do that we will be successful!
Register for Medtrade with the promo code SHELLY to get your Free Expo Pass.