So many things are happening, and so quickly that I think today I will just ruminate.
There was a most interesting article in the WSJ a few days ago, about senior citizens. It appears that today Americans are living much longer. We are approaching the age of 82, not 65, as it was when the SS regs were published.
This being the case, may I suggest that every DME/HME provider try to reach to them more promptly. Belonging to clubs like Rotary or Kiwanis is very important. I visit many clubs and see that in my mid 80s I am not unique. Arrange to speak at a churchmen’s or ladies club meeting, visit the schools and other places where seniors gather. Do not go as a salesman; go offering ideas and ways to maintain one’s life style. Today the seniors have more discretionary dollars in their pockets than previously, so cater to them!
I receive the e-mails from a large number of state DME associations, the ones they send to their members. They do a superb job of addressing all the legislation and other problems. It is so important to follow their leads and ideas. If you are not a member of your state and national associations, you should be. The information they send will help you remain solvent and continue to grow.
I see that so many state associations are holding their annual meetings in the next few months. Be sure you are there. The speakers and vendors who support them need to speak with you. So much is accomplished at these and you find true peers to work with there.
I am already making preparations to attend the Fall Medtrade Exhibition in Atlanta. This is the culmination of the efforts made on your behalf by an entire industry! No DME/HME provider should miss Medtrade this year. It is going to be the most important Medtrade ever! You will find many new ideas with which to build sales, increase profits, and to open new doors like home tele-health. I will be there, will you?