Every entrepreneur of a HME company has many things in their company with which to grow. With the government making changes, in reimbursements and via the competitive bid, things are becoming very confusing. Providers are being forced to seek new opportunities.
We want you to utilize what you already have and use those assets to make realistic changes. The first is your staff; the second is your computer and a third is a combination of both your state HME and national association.
I will start with your staff. You have to make every effort to maintain all of your employees. Each is the heart of your company. They want to keep their jobs, so speak personally with them. Allow them tell you about their ideas to expand the value of their little segments. I have had the good fortune to speak with many providers throughout the country. One told me that the young lady who handles their ostomy room made a few suggestions and he gave her the OK to proceed. The volume in that department has almost grown by 50% in the last few months. Every employee has good ideas so listen to them.
In your computer there is so much information and I suggest you use that to help make new plans. You should have the name, address, e-mail and phone number of every patient and possibly even the same of their family caregiver. Wouldn’t they all enjoy receiving some good health ideas and some promotions from you? I know they will. Perhaps you could send them paragraph or two about ideas which make the home more comfortable or offer a product (make them personal) so that recipients would see an items they normally use.
The state and national organizations are fighting as hard as possible to bring about changes in the legislation. They cannot do this without your support! So get on board with them.
At Medtrade in Las Vegas there will be much emphasis to help you succeed. If you have not registered yet, please do so STAT. Use your assets and come to Las Vegas. I look forward to meeting you there!