As our industry is gyrating, waiting to see what will happen with the “competitive bid” legislation, it is not the time to sit and watch. It is time to let everyone in your community know how valuable your company is and the role it plays in healthcare. This is accomplished by good publicity.
In order to maximize the benefits that your company performs daily, good publicity is needed. Send a press release to your local media outlets. It should be brief and to the point and should offer a newsworthy story idea.
There are so many things that you can send in a press release. If you are introducing a new piece of equipment or a new product, send a press release with a picture. If you added a new employee, send their picture with a little resume. They are a part of the community. Remember a picture is worth a 1,000 words.
If you are holding an open house promote what you are featuring that day. Programs such as these will keep your name recognized and will bring new people to visit.
The press release you prepare is a valuable tool to get publicity! Now is when you must make every effort to keep your company name known. You are not just the corner HME provider. Your staff and your location will be recognized as an integral part of the community.
You are where senior citizens, family caregivers and anyone who needs medical supplies should shop. If anyone has a question or needs some information you want all to know you are available and they’re for them. This is what good publicity will accomplish!