Tuesday, November 22, 2011

Medtrade Wrap Up - Part II

It is the Monday after the weekend and I am still realizing just how much was accomplished in Atlanta. How many HME providers went home with answers to problems and ideas for new OTC cash sales? I am sure all did.

Walt Gorski was very specific when he spoke at the Washington Update sponsored by AAHomecare. He told about the “new marketing pricing” program they proposed as an alternate to the Competitive Bid and how it is being well received in Congress. I am delighted because having participated in many sessions with congressmen over they years and seeing that something new and different was “well received” is encouraging. This is another reason that I say all HME providers must become a member of AAHomecare. They represent our industry!

I was able to find the time to visit the HIRA display. Providers often overlook the role of the manufacturer’s rep. These men and women bring with them tools for marketing. They offer programs for promotions and many new ideas to show you new opportunities. I mention his because they earn their income from your purchases. Their time is limited so please, when they call on you, work with them as promptly as you can.

I would love to hear from you. Share with me your ideas for future Medtrade events. If you have any critiques for this one don’t hesitate to tell me. After all I have the role of “ Medtrade Good Will Ambassador” and they will listen to what I learn from you. Please do not hesitate to call me at 877-553-5127. If I am away please leave your name and phone number. You can also reach me at shelly.prial@att.net. I promise to return your call and promptly respond to your e-mail.

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