There is a great deal of magic in these three letters, A- D- A. Magic that can open new doors of opportunities for DME/HME providers. They bring you stepping-stones into a large market filled with potential new sales.
I was reminded of this when I had lunch yesterday with an old friend who built a most successful DME location in his hometown. He accomplished this because he recognized that A.D.A. (Americans with Disability Act) opened a door to not only perform a service in his community, but to become a lucrative source of new sales and profits.
The revised standards in the Federal Register for A.D.A. took effect in March 2011. I can write pages on this topic. I refer to it as the key to new OTC cash sales. No paper work, just some meeting, speaking, explaining and solicitation by you and your team.
Contact your senator or representative in Washington and ask to speak with the HLA (health legislative assistant). Tell the HLA who you are, how much you appreciate the legislators support, and then ask if they would please get you a copy of ADA requirements. They will do so cheerfully.
Wherever people gather, whether in a stadium, movie house, hotel, restaurant, school or house of worship, you can supply the things necessary to conform to this act. They must maintain certain supplies for accidents or emergencies. That is the law!
What makes this so exciting is that your company can provide them with the required products. You and your sales team have to make the rounds. Identify all of the opportunities. Be a member of the Chamber of Commerce.
Your preferred vendors will give you handouts and other necessary material to develop these new sales. If you knock on doors, write to the newspapers, look for all the exposure possible, not only will you develop new cash sales (thank you ADA) but also solidify your reputation in the community.