Thursday, July 12, 2012

Cash Sales Promotion and Focus!

Medtrade October 15-18

The market is dramatically changing; DME/HME providers and dealers are seeking OTC cash sale opportunities. They can no longer depend on CMS, Medicare or Medicaid. So, the folks at Medtrade are guiding the exhibitors to make cash sale programs an important part of their displays.

This need for cash sales is so important that Medtrade is setting aside 4,500 square feet of the exhibition floor as a HOME & RETAIL DESIGN CENTER. Do you realize how big this space is? You can definitely expect to see many new ideas and products!  You can also read more here: Click Here

You must keep all your Medicare and Medicaid customers. Experience has taught us they all have family caregivers who are looking for comfort items to allow them to maintain their own domicile. We are very aware that most Medicare clients have disposable dollars in their pockets and are looking for the same products. I know this is true because at more than 85 years old, I attend many meetings and speak to all my cronies. Finding comfort items is always a topic.

A couple of weeks ago I received a call from a dealer in Ohio. I was told his company sponsored a discussion on “Caring for the Elderly, Mom and Pop.”  He invited two local physicians to speak. They each delivered a brief message. The rest of the allotted time was spent answering questions from the audience. I was told that the response to this was fantastic. He felt that scheduling it from 9:00 AM until noon was sufficient.  He plans to do it again. He also invited many of his vendors to set up small displays with samples and hand-outs. Did this pay off? Yes!

Let this be your guide to many new sales and additional profits. At Medtrade you can arrange with the manufacturers for their aid in doing a promotion along these lines. Plan to visit the Home and Retail Design center and be sure that many of your staff as possible will view the same. 

I recommend that you make the investment necessary to bring staff members to Medtrade. Experience has shown us that there is a very large ROI (return on investment) when you bring them with you. 

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