Reputation is Everything!

The one thing which must be protected, no matter what may happen, is your good name. Your reputation within your community is why you are recognized. As the principal of a DME/HME company you must never allow anything to besmirch it.

We are known and recognized by success. This is earned by participation and accomplishment. When I travel, I enjoy visiting DME/HME providers. I always have been welcomed and made to feel like a special guest. Invariably the best ones have a sterling reputation in their community. Success and reputation go together like a hand in a glove.

These dealers may be active members of the Chamber of Commerce and belong to a civic club such as Rotary. They are stalwarts in their church, belong to the PTA (even though their children are adults) or sponsor a sports team (bowling, little league).

We met an old friend from California at a previous Medtrade Exhibition. He told me he writes a “good health” article for the Sunday edition of the local paper. All these are building blocks for your company.

Not maintaining your good name could be very risky. You can do ninety-nine things wonderfully and get loads of accolades but if you make one small mistake that is all everyone will remember.

There are many things one can do to build a good reputation, but the one caveat is be very careful not to make a misstep which will destroy all the good you do!