Wednesday, December 19, 2012

Holidays Ahead!

The holidays are just around the corner. Use this time to relax, enjoy seeing friends and family and then contemplate in the next couple of weeks what you can do in 2013.

Your first thoughts have to be about your current operation, which includes the company, staff, and clientele. Think about what you will do to expand your bottom line with higher profits.

In a previous blog was a reminder to be sure you have already enrolled for the Spring Medtrade in Las Vegas. So many new surprises and opportunities will be found there. I have been monitoring the show and can tell you how impressed I am with what is ahead!

In anticipation of attending Medtrade Spring, do the following. Write a business plan for 2013. It will not be graded and if you take the time, I know you will be rewarded.

Do a careful review of the past year activities to determine which disciplines brought in the best profits (and those that did not). Begin from the weakest link to see why it did not produce as much as you anticipated. Realize where sales were down and why that happened.  Armed with that information, you can make corrections to prevent that from happening again.

Study every segment of your sales to see where OTC cash sales products are available. This can become a goal for Medtrade. Build from your base and continue to grow. This can be a most constructive time. It really makes a difference! The ROI for the time and effort in preparing this as a new “business plan” will never be better. This effort makes attending Medtrade so vital!

It is important to share your thoughts with all your employees. Their enthusiasm will be found on the bottom line annually. Make this Holiday season work for you!

“Merry Christmas and a Happy New Year.”

Warmest Wishes for a happy Holiday Season and a Wonderful New Year!

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