Attention! This is a very special message I am sending to each of the Medtrade exhibitors.
HME providers are going to flock to Atlanta this year to attend Medtrade, all with one major goal: to seek new strategies for success. One thing they are looking for are new OTC cash sale products!
Providers who are proactive know they should start becoming more aggressive and realize now is the time to restructure their marketing program. Entrepreneurs are actively seeking new products, better prices and combined advertising programs with the full cooperation of their vendors.
The Medtrade Expo at the Georgia World Congress Center on October 25-27 is where this will happen. Every exhibitor should come prepared to work closely together with the attendees. This can be a “win-win” situation.
Yes, our industry can be a part of the United States’ return to normal. Together, providers and manufacturers can build sales and create additional jobs. When providers and manufacturers begin a very strong joint promotion for OTC cash sale items good things will happen. Word of mouth from one senior citizen to another and to family caregivers and friends is a very effective tool.
Our country needs someone to start the ball rolling in the correct direction. By working together, we can make a difference and it will start at Medtrade. Be there!