A lot of HME providers are wondering what they can do to survive. It is important to remember that this downturn in the economy will soon disappear. If you will look back over the last 50 years, you will see that these have come and gone cyclically and that most of the providers have survived. Those who did not panicked.
Via these blogs I have been saying not to be afraid and maintain a good attitude. Today, HME providers have many good assets and strengths they can use and will ride out this current recession. Although the stock market is on a downward path it, will swing back to normal.
So rather than bring out the sackcloth and ashes, it is time to become more aggressive. There are many golden opportunities for OTC cash sales. Senior citizens today are more affluent than ever before. They have the discretionary funds to purchase comfort items. Family caregivers are doing everything they can to maintain their fathers and mothers at home.
There are a number of paths you can follow.
First, work with your preferred vendors! They understand the dilemma and will provide you with many tools since it is “win-win” for both of you.
Also, there will be many opportunities to discover new means of success at Medtrade 2011. I have spoken with many exhibitors and they have promised there will be more opportunities there for you. See how many of your key personnel can be spared to attend and register now.
This year it is important to attend. That is “what you can do.”